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To get to the truth of audience intelligence, you have to go beyond what people say to how they feel.
illuminates and analyzes the emotions inside people’s hearts and minds by tracking and analyzing their facial movements and microexpressions. We cut through bias, virtue signaling, social dynamics to reveal the raw authentic truth of what an audience really thinks, feels, needs and wants.
Event
Using the Wantent Platform, we conducted a market research study evaluating audience perception of Rihanna's Super Bowl performance. We are excited to share our findings. Overall, we found that the performance was highly captivating, with 86% of the audience enjoying it. This is due to popular song selection. Women showed higher engagement, positive emotions, and empathy levels than male viewers. Males reported being bored and expressed negative emotions
Brands
Research Agencies
Content Creators
Political Campaigns
Organizations
Media Companies
Consultancies
Advertising
Episodes / Features
News / Speeches / Training
Concepts / Storyboards
Scripts / Animatics
Packaging / Print
Digital / Social
20 emotions
4 Attention Types
Empathy Tracking
Pose & Gaze Detection
Sentiment Analysis
Content Attribute Mapping
Recommendations
Brands
Research Agencies
Content Creators
Political Campaigns
Organizations
Media Companies
Consultancies
Advertising
Episodes / Features
News / Speeches / Training
Concepts / Storyboards
Scripts / Animatics
Packaging / Print
Digital / Social
20 emotions
4 Attention Types
Empathy Tracking
Pose & Gaze Detection
Sentiment Analysis
Content Attribute Mapping
Recommendations
90% of people’s emotions are made subconsciously based on emotions. Wantent tracks 20 emotional states in real time so you can REALLY know where an audience is engaged. Our reporting also flags problem areas or scenes where engagement drops. With that information, you can hit the right notes at the right times to engage audiences and drive behaviors like never before.
With that information, you can hit the right notes at the right times to engage audiences and drive behaviors like never before.
Our model has also been validated and calibrated by a team of cognitive psychologists experienced in identifying facial movements and micro-expressions as reflective of emotional states.
Our proprietary AI model employs sophisticated neural networks and has been trained on open, closed and proprietary datasets reflecting diversity of age, race and cultures. It’s also been trained on and tested against advanced EEG and brain test software renowned in medical and research fields.
We offer 3 recruitment options:
International Audience (7 different languages)
Domestic Audience
Client Source
Ages 2 - 100
50 - 1000+ participants
Geographic, demographic and psychographic segmentation and targeting
Identification of testing goals, target audience details and logistics.
Every meaningful test begins with knowing what we’re looking for. We’ll review the 20 emotional attributes we track to priortize whats most useful for you.
AI driven behavior and emotional reaction analysis, insights and recommendations.
Identification of testing goals, target audience details and logistics.
Every meaningful test begins with knowing what we’re looking for. We’ll review the 20 emotional attributes we track to priortize whats most useful for you.
AI driven behavior and emotional reaction analysis, insights and recommendations.
Wantent’s platform will be available in a self service model available via subscription. Soon, you will be able to run your own emotional analysis research and generate game changing insights nearly instantly - all on demand, right from your own computer.
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