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Take the guesswork out of Understanding your Audience

To get to the truth of audience intelligence, you have to go beyond what people say to how they feel.

Wantent’s proprietary AI platform

illuminates and analyzes the emotions inside people’s hearts and minds by tracking and analyzing their facial movements and microexpressions. We cut through bias, virtue signaling, social dynamics to reveal the raw authentic truth of what an audience really thinks, feels, needs and wants.

Better insights drive better business results

Optimize media targeting

Boost conversion

Improve creative impact

Reduce production costs

Increase ROAS

Expand research capabilities

Who do we support?

  1. Brands

  2. Research Agencies

  3. Content Creators

  4. Political Campaigns

  5. Organizations

  6. Media Companies

  7. Consultancies

What can we test?

  1. Advertising

  2. Episodes / Features

  3. News / Speeches / Training

  4. Concepts / Storyboards

  5. Scripts / Animatics

  6. Packaging / Print

  7. Digital / Social

What can we track?

  1. 20 emotions

  2. 4 Attention Types

  3. Empathy Tracking

  4. Pose & Gaze Detection

  5. Sentiment Analysis

  6. Content Attribute Mapping

  7. Recommendations

Who do we support?

  1. Brands

  2. Research Agencies

  3. Content Creators

  4. Political Campaigns

  5. Organizations

  6. Media Companies

  7. Consultancies

What can we test?

  1. Advertising

  2. Episodes / Features

  3. News / Speeches / Training

  4. Concepts / Storyboards

  5. Scripts / Animatics

  6. Packaging / Print

  7. Digital / Social

What can we track?

  1. 20 emotions

  2. 4 Attention Types

  3. Empathy Tracking

  4. Pose & Gaze Detection

  5. Sentiment Analysis

  6. Content Attribute Mapping

  7. Recommendations

To capture consumers, first Capture their Emotions

90% of people’s emotions are made subconsciously based on emotions. Wantent tracks 20 emotional states in real time so you can REALLY know where an audience is engaged. Our reporting also flags problem areas or scenes where engagement drops. With that information, you can hit the right notes at the right times to engage audiences and drive behaviors like never before.

With that information, you can hit the right notes at the right times to engage audiences and drive behaviors like never before.

Jennifer Lopez, Courtesy of Virgin Cruises Intermediate Limited

Artificial Intelligence real Emotions

Our model has also been validated and calibrated by a team of cognitive psychologists experienced in identifying facial movements and micro-expressions as reflective of emotional states.

Our proprietary AI model employs sophisticated neural networks and has been trained on open, closed and proprietary datasets reflecting diversity of age, race and cultures. It’s also been trained on and tested against advanced EEG and brain test software renowned in medical and research fields.

Audience Recruitment

We offer 3 recruitment options:

  1. International Audience (7 different languages)

  2. Domestic Audience

  3. Client Source

Ages 2 - 100

50 - 1000+ participants

Geographic, demographic and psychographic segmentation and targeting

Testing 1, 2, 3

Project set up and Audience recruitment

Identification of testing goals, target audience details and logistics.

Custom test design and Implementation

Every meaningful test begins with knowing what we’re looking for. We’ll review 
the 20 emotional attributes we track to priortize whats most useful for you.

Reporting, Analysis and Recommendations

AI driven behavior and emotional reaction analysis, insights and recommendations.

Testing 1, 2, 3

Project set up and Audience recruitment

Identification of testing goals, target audience details and logistics.

Custom test design and Implementation

Every meaningful test begins with knowing what we’re looking for. We’ll review 
the 20 emotional attributes we track to priortize whats most useful for you.

Reporting, Analysis and Recommendations

AI driven behavior and emotional reaction analysis, insights and recommendations.

COMING SOON: “Insights as a Service”

Wantent’s platform will be available in a self service model available via subscription. Soon, you will be able to run your own emotional analysis research and generate game changing insights nearly instantly - all on demand, right from your own computer.

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Sign up for our newsletter to stay up to date on our all our developments and new product offerings.

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Insights on Insights

Check out our Blog where we go deep into themes ranging from technology to case studies to theory and values. warning, content may be emotional.

Get Updates

Sign up for our newsletter to stay up to date on our all our developments and new product offerings.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Insights on Insights

Check out our Blog where we go deep into themes ranging from technology to case studies to theory and values. warning, content may be emotional.

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