Last updated on May 2nd, 2024
Wantent (“Wantent”, “we”, “us”, “our”) has developed a unique type of emotion-sensing artificial intelligence software that is used in a variety of ways, including analyzing viewers' reactions to digital content and analyzing emotions and cognitive states of viewers of digital video content.
This Privacy Policy (“Privacy Policy” or “Policy”) describes the types of Personal Information (as defined below) we collect and process, how we use it, how long we keep it, when it is shared, how you can manage it, and how we secure it. Our agreements with our clients may also include provisions related to use and retention of Personal Information (as defined below). With respect to those clients, our agreements with them would take precedence over the rules specified in this Privacy Policy.
If you have questions or concerns about your privacy, please notify us by contacting Wantent.
You provide us with the data about yourself when you request a demo, subscribe to our newsletter, browse the website, respond to our emails or report a problem via support@wantent.io The data you give us includes:If you have questions or concerns about your privacy, please notify us by contacting Wantent.
Personal information you give us
Please do not provide any Personal Information that you would not want to become publicly available or shared with any third parties for any purposes.
Personal Information we collect automatically about you
Please do not provide any Personal Information that you would not want to become publicly available or shared with any third parties for any purposes.
We collect information related to individuals who access our products and services (jointly, “Products”), such as content viewers, our Customers’ employees or others authorized by our customers to use our Products. This may include information to provide log-in credentials, to communicate with our customers and for billing and support purposes. This information may include names, age, gender, occupation, email addresses, location, photo, audio and video recordings. We also collect information related to individuals’ use of our Products.
We collect video and audio recordings which our Products analyze to detect the emotions of the subjects of those recordings. This may include metadata related to such recordings, such as the location where the recording was made. When our technology analyzes these recordings, data related to facial expressions and vocal expressions is created and stored, but such data is separated from any personal information by which the subjects could be identified.
We collect information from visitors to our website, including the pages visited, how long individuals viewed each page, the devices used when visiting our website, and information from “cookies” (see below).
We use Personal Information:
Personal Information related to an individual associated with one of our Customers is retained during the customer relationship (and to complete any post-termination transactions or wind-down of activities) or until we are advised by the client that the individual is no longer associated with him. In such cases, our Client (as data controller within the meaning of applicable data protection regulations) is responsible for the retention of personal information of its customers (which is transferred to us for the performance of contract between us and the Customer). Please see Section 9 to learn more about the data controller status and its responsibility.
Information related to individuals who are contacted for marketing and promotional purposes is retained until they indicate they no longer wish to be contacted (e.g., unsubscribing from email solicitations).
Personal Information may also be deleted when the purpose for which it was being used no longer exists.
We do not sell or rent your Personal Information to third parties for purposes unconnected to our uses of the Personal Information described above. However, we may provide Personal Information to other parties to help us accomplish the uses described above. Such sharing includes parties which we contract with to help us provide the Products, including subcontractors, agents and third party service providers (such as data centers). For example, we use Amazon Web Services cloud storage facilities.
We provide the third parties with the minimum amount of personal information necessary to fulfill the terms of the predetermined service or transaction, and none of these third parties are permitted to use your personal information except for the purpose of providing a specific service on behalf of Wantent.
We may also provide information to third parties in connection with legal matters, which includes:
You are in control of whether or not you give us Personal Information, and you are free at any time to ask us to delete any personal information you have provided. Individuals have the right to access their Personal Information. Upon request, and with your consent, Wantent will grant access to Personal Information that we hold about you.
Please contact us at support@wantent.io to access, edit or delete your Personal Information. Please note that in the event of a deletion, Wantent may need to retain some Personal Information for the period of time necessary for legal proceedings, legal or audit requirements or for settling your account.
If you receive an email using the Wantent name that you suspect might be spam, please contact us at support@wantent.io
Wantent is committed to protecting the Personal Information you share with us. We utilize a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Information from unauthorized access, use or disclosure.
When we transfer credit card information over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology. While we strive to protect your Personal Information, we cannot ensure the security of the information that you transmit to Wantent. Please make sure that you protect yourself by never sending Personal Data over an unsecure connection.
We strongly encourage you to take every possible precaution to protect your Personal Information when you are on the Internet. Good methods of protecting private information include: change your passwords often, use a combination of letters and numbers when creating passwords, make sure you use a secure browser and protect emails though encryption.
You have certain rights relating to how others handle your personal information. These rights are:
This section provides additional details about how we process personal information of California consumers and the rights available to them under the California Consumer Privacy Act (“CCPA”) and California’s Shine the Light law. Therefore, this section applies only to residents of the State of California.
For more details about the personal information we have collected, including the categories of sources, please see Section 1 above. We collect this information for purposes described in Section 2 this Privacy Policy. We may also share your information with certain categories of third parties as indicated in Section 10. We do not sell (as such term is defined in the CCPA) the personal information we collect.
Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of personal information we collect (including how we use and disclose this information), to delete their personal information, to opt-out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.
California consumers may make a request pursuant to their rights under the CCPA by contacting us at support@wantent.io . We will verify your request and inform you accordingly. You may also designate an authorized agent to exercise these rights on your behalf.
When an individual is providing personal information in connection with use of our Products in their capacity as an authorized user of a company which does business with Wantent, the data controller is generally going to be that company. This will also be true where personal information is being collected by Wantent in connection with use of a third party product.
If an individual is providing personal information directly to Wantent, for example, as a Wantent employee, a visitor to Wantent’s website, or a party consenting to receive information regarding Wantent and its Products, then Wantent is generally going to be the data controller. In circumstances where Wantent is the data controller, you can contact us at support@Wantent.
“Personal Information” is any information that can be used to identify an individual, and may include, but is not limited to, name, email address, postal or other physical address, photo, video and audio recordings, credit or debit card number, title, and other information required to provide or deliver a Product, or carry out a transaction you have explicitly requested. If you give us Personal Information, we will treat it according to this policy.
“Customers” are companies that have licensed Wantent’s technology for use in conjunction with products and services they offer to other companies or individuals. Examples of Wantent Customers are film studios, advertising agencies and/or other video-content producers that contract with us to use Wantent technology to analyze videos of individuals viewing digital content. In the course of fulfilling our contractual obligations with our Customers, it will sometimes be necessary for us to receive and maintain personal contact information. Wantent Customers may be granted access to protected areas of the website. In order to do so, they may need to activate an Wantent Web account that requires the use and storage of some Personal Information.
Wantent provides its Customers with both technical and non-technical support options. When you contact customer or technical support (support@wantent.io), your inquiry and relevant Personal Information will be added to a support database to enable an appropriate response. Wantent may also store relevant Personal Information to manage Customer feedback.
“Individuals” refers to the people who serve as data subjects for our Customers and/or their Clients. Facials videos of Individuals will be analyzed using Wantent’s technology to evaluate the Individuals’ emotional response to advertisements or other digital content. Individuals may also provide personal information in connection with this activity. Most, if not all, of the individuals have been solicited by our Customers or their Clients and have entered into agreements with our Customers or their Clients which describe the terms under which they will act as data subjects.
Individuals may also from time, to time, include our employees who serve as beta testers for quality control purposes. In the case of our employee data, nothing within this context is HR data that is subject to the employment relationship, and they are not part of any market studies conducted by our Customers.
Wantent provides people with opportunities to participate in interactive web applications in which data will be collected. Data will never be collected without informed consent. The data may include a subset of the following categories:
By its nature, video data of Individuals is personal so Wantent takes the process of recording participant video very seriously. Wantent will never associate data with an Individual without the Individual’s consent. By default Wantent will only use video data to analyze the Individual’s emotional reaction to content the Individual is viewing and to train its computer algorithms around measurement and communication of emotion (as provided for in Section 2 of this Policy) and will not share video data that has not been anonymized with outside groups.
On occasion, Wantent provides people with an opportunity to explicitly opt-in to allow for their video data to be used in broader research or experimental purposes. Likewise, visitors to our Website who view our demo, in which they are recorded watching a sample ad, will be explicitly cued to opt-in prior to the beginning of the session.
Like many websites, Wantent uses technologies, such as cookies, web beacons or similar technologies, which allow us to make your visit to our website easier, more efficient and more valuable by providing you with a customized experience and recognizing you when you return.
Our cookies do not read Personal Information off of your hard disk or read cookie files created by other sites. The only Personal Information that a cookie can contain is that which you explicitly consent to supply. Accepting the cookies used on our website may give us access to information about your browsing behavior while on our web pages, which we may use to personalize your experience and track user traffic patterns. We do this in order to determine the usefulness of our website information based on the needs of our users, and to assess how effectively our navigational structure helps users reach needed sources of information.
You may browse most of Wantent’s website without accepting cookies from Wantent; however, some website functionality may be lost by disabling cookies on your computer. Other Wantent web pages, particularly those that require a login and password require cookies and cannot be used when you have disabled cookies in your browser.
Web logs and web beacons are ways of gathering basic statistics and managing cookies, and do not extract any extra information from your computer. Turning off your browser’s cookies will prevent web logs and beacons from tracking your specific activity.
If you prefer not to receive cookies while browsing our website or via HTML-formatted emails, you can set your browser to prompt you before it accepts cookies or refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser.
Our websites and services may provide links to third-party websites and services that are outside our control and not covered by this Privacy Policy. We encourage you to review the privacy policies posted on these (and all) sites you visit or services you use.
Wantent’s website does not knowingly collect Personal Information from children under the age of 13 without consent of the parent or legal guardian. If we learn that we have collected Personal Information on a child under the age of 13, without consent of the parent or legal guardian, we will erase that data from our systems. Wantent encourages parents and guardians to monitor the online activity of children in their care. Here are a few tips to help make a child’s online experience safer:
We will ask for your consent before we use or share your Personal Information for any purpose other than the reason you provided it or as otherwise provided by this policy. In order to let us know your preferences, we will require an action on your part, such as checking the appropriate option, to indicate your consent.
We may update this policy from time to time. Our website will indicate when the policy has been altered. You may access the current version at any time by clicking on the “Privacy Policy” link at the footer on our website. Your continued use of the Wantent website or Products thereafter serves as binding confirmation that you agree with such changes.
